Finding God's Winning Spirit

Marketing Jesus

December 2, 2013 | Greg Smith | Theology


The first question we as Christians need to ask ourselves is, “Are we selling Jesus”?  Many of us spend most of our waking moments selling something. We are selling insurance, stocks/bonds, pharmaceuticals, real estate, automobiles, services of various kinds and most often ourselves. As Christians the one thing we need to be selling is Christ!

No matter what we deem important in our personal faith we must not overlook what I call the “Great Responsibility” (some call it the Great Commission). Our charge from Jesus is very clear, “Therefore go and make disciples of all nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, and teaching them to obey everything I have commanded you….”( Matt 28:19-20).

In the secular world the word testimony means to “bear evidence” or “to outwardly authenticate a fact.” Theologically, testimony means, “a public profession of religious experience”(some would say the two are the same). The Greek word used for testimony in the New Testament means “to give witness.” No matter how you define testimony the truth is what we do and how we live our lives demonstrates to others what is most important to us. Two things are true - We do not have to be “religious” to be a witness and whatever we do “bears witness” to others about who we are religiously.

Communication specialists tell us that most individuals believe 70% of what they see and only 30% of what they hear. Non-verbal communication outweighs verbal communication because people have learned that words can lie and action tends to tell the truth - talk is cheap. Jesus confronts the Pharisees and scribes about this when he says, “…. you hypocrites, as it is written: These people honor me with their lips, but their heart is far from me” (Mark 7:6). In a court of law any testimony by a witness is only as good as the personal character that backs it up. The term “creditable witness” means who I am and what I do goes a long way in validating what I say.

When it comes to testimony, action is everything. If Jesus does not go to the cross then his words mean nothing. God tells us that he loves us, which is validated through his willingness to send and sacrifice his Son. Testimony is empty if it does not have action behind it - personal validity comes from “talking the talk and then walking the walk.”

This is the problem with “trash talking” in sports. Most athletes will tell you that that is exactly what trash talking is – trash. No matter what I promise, boast or threaten to do on the field of play, if I fail to follow through then potential intimidation turns out to be just "hot air". If Babe Ruth had pointed to center field and then hit a dribbler to the mound  he would have looked pretty foolish. But to call your shot and then follow through, well, that is pretty powerful, not to mention, pretty unnerving to the competition.  

Doing what we say we will do brings authority, respect and trust. As Christians we need to back up what we say with what we do and who we are. As Christians we not only need to preach Christ we need to model him. Simply put – as Christians we have been called to sell Jesus and we have work to do.

VERY GOOD, maybe even GREAT!
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